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Generation Z looking out

Renting to a New Generation: Are You Ready?

The apartment industry has been obsessing over millennials for years. And for good reason.  Millennials are responsible for the recent, drastic increase in rental housing demand. But believe it or not, there’s already a new generation on the way. Generation Z or the “iGeneration” will be moving out and into the workforce starting in 2017. The iGeneration hasn’t been precisely defined yet, but it roughly consists of individuals whoRead more


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