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Effective Marketing for rental properties

Effective Marketing: 4 Ways to Improve Your Rental Advertising

Believe it or not, the first ever paid advertisement in the US was for an estate in Long Island that was posted in the Boston News Letter way back in 1704. Keep that in the memory bank for office trivia night. Now I’m sure you’re aware, but marketing strategies have changed quite a bit since that first American ad. Landlords now rely on online listings, social media ads, andRead more
Vacant unit_brokers

Are Brokers and Leasing Agents Worth the Investment?

So you’re a landlord with a good amount of vacant units and you’re faced with a tough decision, how do I fill them? You have a few options: place an ad online, contact your current tenants and see if they have any friends looking for a place, or… hire a broker or leasing agent to find a renter for you.  Under the right circumstances, brokers or leasing agents can beRead more
Potential tenants looking for a property online

How to Improve Your Rental Website

  The Housing Search Begins Offline, but Quickly Moves Online “For Rent” yard signs and external marketing are still great ways to get your inventory noticed and your brand out there, but they don’t result in immediate calls anymore. Renters want to see pictures of the inside of your properties, details on the amenities, and to assess your quality as a landlord. The first thing they’re going to doRead more

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