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Micro-Targeting Tenants

Using Micro-Targeting to Fill Your Rentals

With the world of advertising seemingly getting turned on its head every month, marketing your properties can be a maddening task, and property managers are reacting in different ways to stay ahead of the game. One phrase that is likely to become a staple in landlord jargon is "micro-targeting," a growing practice that already has CEO’s heads turning. Landlords and property managers in niche markets are turning to micro-targetingRead more
Staging Rentals

4 Tips for Staging Rentals: Small Changes Make a Big Difference

While some might think that the added process of staging rentals is only important for selling homes or renting big complexes, large or small, a tenant’s first impression is something you can never get back. It’s hit or miss, and when you’re looking to have someone sign on the dotted line today, it’s important that you hit from the moment they walk in. According to celebrity stager, Meredith Baer,Read more
Person searching through property listings

Easy Ways to Add Personality to Your Property Listings

There are numerous sites dedicated to helping potential tenants find rental properties, and competition on them is fierce – 84% of renters turn to the Internet to find their next apartment or house. So when a potential tenant is scrolling through the hundreds upon hundreds of property listings in your area, it’s absolutely essential that you take the necessary steps to make yours stand out. You don’t want otherRead more
Effective Marketing for rental properties

Effective Marketing: 4 Ways to Improve Your Rental Advertising

Believe it or not, the first ever paid advertisement in the US was for an estate in Long Island that was posted in the Boston News Letter way back in 1704. Keep that in the memory bank for office trivia night. Now I’m sure you’re aware, but marketing strategies have changed quite a bit since that first American ad. Landlords now rely on online listings, social media ads, andRead more
Vacant unit_brokers

Are Brokers and Leasing Agents Worth the Investment?

So you’re a landlord with a good amount of vacant units and you’re faced with a tough decision, how do I fill them? You have a few options: place an ad online, contact your current tenants and see if they have any friends looking for a place, or… hire a broker or leasing agent to find a renter for you.  Under the right circumstances, brokers or leasing agents can beRead more
Improve your rental website

How to Improve Your Rental Website

As digital searches increase and consumers become decidedly more connected to the Internet, finding ways to improve your rental website is more important than ever. The Housing Search Begins Offline, but Quickly Moves Online “For Rent” yard signs and external marketing are still great ways to get your inventory noticed and your brand out there, but they don’t result in immediate calls anymore. Renters want to see pictures ofRead more


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