Understanding your renter is one of the most effective ways to become the best landlord possible. When you know your demographic, you’re better able to cater to your tenants’ wants and needs and will be better prepared for the challenges that demographic may present. If you are investing in rental property near a college campus, …
Read MoreLearning Center
3 Overlooked Lease Items You Should Include
Any seasoned landlord knows the importance of an air-tight lease agreement. For some, that means paragraph after paragraph detailing every imaginable scenario and conflict. For others, it’s just a couple of pages. Neither approach is necessarily better than the other. In fact (and this shouldn’t be news to you), length has no effect on the …
Read MoreCommunicate with Tenants for Pain-Free Management
The way people communicate is constantly changing, especially in 2017, when there are constant distractions. Your tenants may sign their lease with the best of intentions, but too often they begin shirking responsibilities: rent starts to comes in late, late fees aren’t being submitted, minor maintenance requests linger, etc. And while some of these renters …
Read MoreUsing the 1% Rule When Expanding Your Portfolio
Portfolio expansion is always an exciting time for a landlord or property manager. New projects, new dollars, and new challenges can be a compelling and tempting proposition. But it’s crucial to keep perspective in mind: is this a smart investment of my time, money, and energy? Will this property be an asset capable of leasing …
Read MoreElectronic Signatures Can Be More Secure
When we talk to clients about our online lease signing feature, we receive one of two reactions: the landlord immediately understands the convenience and is excited by such a useful feature available for free, or they’re suspicious of the validity of electronic signatures and disinterested in the whole idea. While a positive reaction is always …
Read MoreWhat the Trump Tax Cuts Mean for Small and Mid-Sized Landlords
On April 26th, 2017, the Trump administration released a first draft of its proposed tax reform plan. The outline includes a considerable corporate tax cut of 15% applicable to all businesses – from mom-and-pop local retail stores to large conglomerates. The rate shift is the big headline and is of course significant to any landlord …
Read MoreHow to Improve Your Rental Website
As digital searches increase and consumers become decidedly more connected to the Internet, finding ways to improve your rental website is more important than ever. The Housing Search Begins Offline, but Quickly Moves Online “For Rent” yard signs and external marketing are still great ways to get your inventory noticed and your brand out there, …
Read More5 Reasons You Should Be Accepting Rent With Credit Cards
eCommerce is an exploding industry. Merchants and consumers love the convenience of online shopping, and that convenience shouldn’t stop at retail. Here’s five reasons you, a landlord, should think about offering online credit card payments too. 1. Convenience for your tenants A rental payment is a monthly deduction from your tenant’s bank account. It’s impossible …
Read MoreWhy We Don’t Use Contracts
We often get raised eyebrows and funny faces when we tell folks we don’t use contracts at Innago. It leaves our investors confused and our clients (and potential clients) a bit skeptical. So we wanted to explain ourselves. There are two primary reasons we have not ever and will not ever require you to sign …
Read MoreIntroducing Innago: A Fresh Take on Property Management Software
Innago is designed to be flexible, powerful, yet intuitive for every property manager or landlord to use. Whether you only have 1 unit, or 1000+, you can effectively use our platform to streamline your rental business – no training or certifications needed! Unfortunately, this isn’t always the case in the industry. Property Management Software Wasn’t …
Read More