Three Keys to Marketing a Historic Property

Although recent real estate trends have focused on investing in and gentrifying urban communities across the country, that doesn’t mean there’s less demand for historic properties. In fact, as urban areas undergo revivals, certain properties and buildings may become highly sought after for the very features for which they were once overlooked. These revitalized buildings …

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Using Micro-Targeting to Fill Your Rentals

With the world of advertising seemingly getting turned on its head every month, marketing your properties can be a maddening task, and property managers are reacting in different ways to stay ahead of the game. One phrase that is likely to become a staple in landlord jargon is “micro-targeting,” a growing practice that already has …

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Does Craigslist Work for Rentals Anymore?

Craigslist has long been a go-to spot for quick, easy listings of anything from furniture to personal ads, and has been one of the country’s most popular sources for apartment listings. But does Craigslist work for rentals anymore? While many landlords have no doubt had success using the classifieds juggernaut, Craigslist is now over 20 …

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Networking: A Key for Savvy Landlords

When trying to advance your career or make your next move, the importance of networking cannot be overstated. There is a reason people pay to go to networking events, after all. Property management is no different. Getting to know landlords in your area can not only help you improve your immediate ability to be a …

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The Dos and Don’ts of a House Showing

It’s little secret that the internet age has fundamentally changed the real estate market. According to a joint study by Apartments.com and Google, 72 percent of renters start their apartment search online. But even as real estate goes increasingly digital, it’s important to remember the importance of a house showing. Sure, you can post your …

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How to Improve Your Rental Website

As digital searches increase and consumers become decidedly more connected to the Internet, finding ways to improve your rental website is more important than ever. The Housing Search Begins Offline, but Quickly Moves Online “For Rent” yard signs and external marketing are still great ways to get your inventory noticed and your brand out there, …

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