Innago Vs

Innago Vs RentecDirect

December 14, 2022

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Innago and Rentec Direct are two popular property management software products and deciding between them can be challenging

This article compares pricing, features, customer support, and more to help you decide which platform is the best for your business.  


Pricing is a critical part of any decision to buy a new product.  

Rentec Direct has a unique pricing model. It offers a pricing calculator that determines your monthly cost based on how many units you manage. For example, if you own one unit then you start at $45 per month and the cost goes up from there. And there are two kinds of pricing models: Rentec Pro, for landlords and investors, and Rentec PM, which is for property managers. 

What about Innago, though? It’s free for property managers. We know what you’re thinking: How do we earn money? We have tenants pay small fees for specific add-on services. For example, when a tenant takes care of a bill through ACH, they owe an additional $2 fee. If they pay with a card, that’s an additional 2.75%. Landlords and property managers can absorb the cost of these fees if they want to.  

Innago also charges applicants $30 for credit and criminal reports or $35 to include eviction history reports. Lastly, Innago allows tenants to buy renter’s insurance directly on the platform. The insurance policies are priced individually.  


If you look at online review sites like Capterra and, you will find that Innago is the superior option. Innago scored 4.8 out of 5 possible stars on ease of use on Capterra, and a lot of reviews point out how intuitive and user-friendly the platform is. 

Rentec Direct only earned 4.5 out of 5 possible stars on Capterra for ease of use. Many reviews talk about how the platform has downgraded a bit over the years.  

Customer Support 

Customer support is a vital component when considering different property management software platforms. Innago received 4.9 stars out of a possible 5 while Rentec Direct obtained 4.6 out of 5 possible stars.  

Innago provides access to full email, phone help, and a live chat option during business hours. Innago also sets up webinars to help new landlords learn vital information and offers personalized demos by request. 

Innago assigns a representative to all of our accounts to ensure customers get personalized service. Landlords receive the representative’s email and contact information. You can almost always reach someone on Innago’s general support line after hours (it won’t always be your assigned representative, though). And, if you can’t reach them immediately, they always return calls and emails within a couple of hours.  

Similar to Innago, Rentec Direct offers access to full email, phone help, and a live chat option during business hours. 

Key Features 

Features are an integral piece of any software consideration. The platform you go with must be able to meet your needs to be worthwhile and cost-effective.  

Some of Innago’s key features include: 

  • Listing syndication, marketing, advertising, the ability upload images and videos, and publish to major rental listing websites with the single click of a button 
  • Custom applications and tenant screening, including a customizable application builder and criminal, credit, and eviction history reports 
  • Online leasing, digital signatures, status tracking, and unlimited file storage on the Cloud and sharing 
  • Automated payment reminders, tenant communication tools, messaging, email templates, and archives 
  • Invoice automation, recurring billing, automated late fee settings, and receipt and image storing 
  • Online rental payments through ACH, credit and debit card payments, and automated debits, with single-business-day funds delivery available 
  • Tenant maintenance request portal with picture and video upload, work order tracking, and ticket forwarding to repair personnel 
  • Financial tracking and reporting, bank deposit history, and exportable data 
  • Support via phone, email, and a dedicated account representative 

Some of Rentec Direct’s key features include: 

  • Listing syndication and marketing on websites like,,, and Zillow 
  • Tenant screening, including credit and criminal background reports, nationwide eviction searches, and Social Security number (SSN) validation 
  • Customizable online rental applications  
  • Online lease signing and digital signatures 
  • Renters insurance options  
  • Secure tenant portal for digital rent payments, putting in work orders, and communicating about rentals 
  • Online rent payments, one-time or recurring, with payment options through credit/debit card, ACH, or cash payment network  
  • Automated email and text message reminders for rent due dates and upcoming maintenance 
  • Maintenance order management, allowing photos, vendor bids, and invoices for reference and approval to be attached 
  • Mobile inspection app creates inspection checklist, takes photos, and generates downloadable PDF reports to share and store 
  • Unlimited secure file storage with secure encryption and storage 
  • Management of bank deposits and accounts 
  • Customizable income and expense reports, operating statements, and tenant ledgers 

Innago received 4.8 out of 5 possible stars against Rentec Direct’s 4.3 on Capterra when it comes to features (this refers to features in general).  

Taking it a step further, if you read reviews from major review sites, you can clearly see that people prefer Innago’s features.  

Likelihood to Recommend 

This metric is important because it’s such a key indicator of someone’s belief in a product. No one is going to recommend a product that doesn’t help them. This tells you someone’s true feelings about a product. It’s a powerful statement about a product’s quality. 

On Capterra, 89.7% of reviewers said they would recommend Rentec Direct. Innago, on the other hand, had 97.4% of reviews saying they would recommend the platform to others. 


Innago outpaces Rentec Direct in almost every category according to online reviews from major reviewing sites. This is why it’s so important to do your research. You want to find the best platform for the best price.  

Our sleek design, reliable customer service, and useful features provide everything you need to effectively manage your property.  

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