Learning Center

Learning Center

Rental Housing COVID-19 Impact: Eviction Moratorium and Rent Relief

Even with the virus coming under control in the United States, tenants, landlords, and property managers still feel its effects. Let’s take a quick look at the eviction moratorium, its upcoming expiration, and the state of rent relief efforts.  The Eviction Moratorium  The CDC’s moratorium on evictions expires on July 31, 2021. Although the deadline has been extended multiple times before, the most recent …

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Rental Housing Adaptations to COVID-19

Widespread financial uncertainties and a decreased pool of qualified renters forced roughly one in ten landlords nationally to sell a property as a result of COVID-19. If you’re still in this business, chances are you’ve had to do a little thinking on your feet, especially in the past year. Below are some ways that landlords …

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Plumbing Basics for Landlords: Potable Drinking Water

As a real estate investor or property manager, you’ll be well served to understand your plumbing system responsibility and how to deal with and prevent piping problems. Most commonly, if an issue does arrive, it will have to do with the pipes taking water from your property. But it’s also important to understand the water that comes in. Let’s cover potable …

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How to Create a Rental Listing: The Basics

Landlords use listings to advertise their rental properties. If you’re unfamiliar, a rental listing is a short article that uses a catchy headline, professional pictures, and a detailed description of the vacancy to attract renters.  Having an attention-grabbing listing allows you to be noticed by potential tenants. On average, you are competing with about 100 …

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Every Way to Market Your Rental Properties Online

All landlords should be marketing their rental properties online. This is simple. What’s more complex, however, is choosing the best method of online marketing for your rental business.  The three primary types of online rental marketing are listing sites, social sites, and your company’s website. With each approach, there are three common factors to consider — price, …

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Use Audience Targeting to Fill Your Rentals

Audience targeting is a marketing strategy in which a marketing team pinpoints segments of their customer base to advertise a given product or service to. They choose to market to the segment whose demographics most value the features their product offers. This strategy is not specific to rental marketing, but it can be a successful …

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4 Ways to Market Your Rentals with Offline Marketing Strategies

Traditionally, landlords marketed their rental properties with exclusively offline materials and strategies. Before the internet, landlords were limited to local, small-scale resources, making it difficult to reach large pools of renters. They relied on newspapers, yard signs, local organizations, referrals, and other offline marketing approaches to get the word out about vacancies.  Luckily, today’s landlords …

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Everything You Need to Know About Staging Your Rentals

Staging rental properties is a combination of cleaning and strategic decorating that encourages renters to develop a strong first impression of the property. It shows the rental in its best light so that renters are more appreciative of the positive aspects of the property, rather than focusing on some of its less attractive features.  Many strategies …

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