Even with the virus coming under control in the United States, tenants, landlords, and property managers still feel its effects. Let’s take a quick look at the eviction moratorium, its upcoming expiration, and the state of rent relief efforts. The Eviction Moratorium The CDC’s moratorium on evictions expires on July 31, 2021. Although the deadline has been extended multiple times before, the most recent …
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Two Ways to Improve Your Property and Increase Revenue
Offering cleaning services and storage rental can keep your properties looking great while adding to your monthly revenue. And it may even increase tenant satisfaction. Tenants often have more “stuff” than storage space within their apartment. And who has time to clean? Giving your tenants the option to pay a small extra fee for storage …
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Rental Housing Adaptations to COVID-19
Widespread financial uncertainties and a decreased pool of qualified renters forced roughly one in ten landlords nationally to sell a property as a result of COVID-19. If you’re still in this business, chances are you’ve had to do a little thinking on your feet, especially in the past year. Below are some ways that landlords …
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What to Do If Tenants Don’t Place Utilities in Their Names
Transferring Utilities When it comes to utilities, choosing what to cover and what to have your tenants pay is based on several factors ranging from the type of property you are managing (single, detached house? Multi-unit apartment complex?) to the age of your property and whether it has individual meters for every unit. For those utilities you’d like placed …
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Plumbing Basics for Landlords: Potable Drinking Water
As a real estate investor or property manager, you’ll be well served to understand your plumbing system responsibility and how to deal with and prevent piping problems. Most commonly, if an issue does arrive, it will have to do with the pipes taking water from your property. But it’s also important to understand the water that comes in. Let’s cover potable …
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How to Create a Rental Listing: The Basics
Landlords use listings to advertise their rental properties. If you’re unfamiliar, a rental listing is a short article that uses a catchy headline, professional pictures, and a detailed description of the vacancy to attract renters. Having an attention-grabbing listing allows you to be noticed by potential tenants. On average, you are competing with about 100 …
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Every Way to Market Your Rental Properties Online
All landlords should be marketing their rental properties online. This is simple. What’s more complex, however, is choosing the best method of online marketing for your rental business. The three primary types of online rental marketing are listing sites, social sites, and your company’s website. With each approach, there are three common factors to consider — price, …
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Use Audience Targeting to Fill Your Rentals
Audience targeting is a marketing strategy in which a marketing team pinpoints segments of their customer base to advertise a given product or service to. They choose to market to the segment whose demographics most value the features their product offers. This strategy is not specific to rental marketing, but it can be a successful …
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4 Ways to Market Your Rentals with Offline Marketing Strategies
Traditionally, landlords marketed their rental properties with exclusively offline materials and strategies. Before the internet, landlords were limited to local, small-scale resources, making it difficult to reach large pools of renters. They relied on newspapers, yard signs, local organizations, referrals, and other offline marketing approaches to get the word out about vacancies. Luckily, today’s landlords …
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Everything You Need to Know About Staging Your Rentals
Staging rental properties is a combination of cleaning and strategic decorating that encourages renters to develop a strong first impression of the property. It shows the rental in its best light so that renters are more appreciative of the positive aspects of the property, rather than focusing on some of its less attractive features. Many strategies …
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