Getting Started As A New Landlord

How to Start a Property Management Company

December 12, 2023

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Guide To Creating a Property Management Company

Are you considering starting a property management company? 

From obtaining necessary licenses and developing a comprehensive business plan to understanding legal regulations and building a network, we know that starting a property management business can seem overwhelming. This article will help alleviate some of that stress. 

Whether you’re a seasoned professional or a newcomer, this article will provide valuable insights on how to start a property management company. 

Obtain Necessary Licenses and Permits 

It’s essential to obtain the necessary licenses and permits required by your state before you begin this journey. These licenses ensure that you are operating legally and in compliance with local regulations. 

State License Requirements 

Each state has specific licensing requirements for property management businesses. These requirements typically include obtaining a real estate broker’s license or a property management license. 

The specific licenses and permits needed may vary depending on the state in which you plan to operate. And, in addition to the state license, you may also need to obtain other permits or certifications, such as a business license or a property management firm registration. 

Permits for Property Management 

You also need to research and understand the permits required in your area. Some common permits include a business license, occupancy permit, and zoning permit. Additionally, you may need specific permits for services such as real estate brokerage or property maintenance. 

We recommend consulting with local authorities or a legal professional to ensure you obtain all necessary permits. 

Create a Comprehensive Business Plan 

Creating a comprehensive business plan is essential to starting any business, including this one. It should include key components such as an executive summary, company description, market analysis, and funding request. 

Market analysis is particularly important in this industry as it helps identify the target market and their needs, while a well-crafted funding request can attract potential investors or lenders. 

Essential Plan Components 

To create a comprehensive business plan for your property management business, include these sections: 

  • Executive summary: Provides an overview of your company and its goals 
  • Company description: Explains the nature of your business and its competitive advantages 
  • Market analysis: Examines the target market, competition, and industry trends 
  • Organization and management: Outlines the company’s structure and key personnel 
  • Service or product outline: Details the services you will provide to clients 
  • Marketing and sales: Describes how you will promote and sell your services 
  • Funding request: Outlines your financial needs 
  • Financial projections: Provides a forecast of your company’s financial performance 
  • Appendix: Includes supporting documents such as resumes, licenses, and contracts 

Market Analysis Importance 

Market analysis involves conducting research and gathering data to understand the current state of the industry, as well as the specific market in which you will operate. 

This analysis helps you identify your target clients, understand customer preferences and needs, and evaluate your competition. 

By conducting a thorough market analysis, you can identify trends, opportunities, and potential challenges that may impact your business. 

A thorough analysis allows you to make informed decisions about pricing, marketing strategies, and service offerings. 

Funding Request Strategies 

When seeking funding for your property management company, it is important to present a well-thought-out business plan that highlights the potential profitability of your venture.  

Start by clearly outlining your company’s mission, vision, and objectives. Provide a detailed analysis of the market, including the demand for property management services, competition, and potential growth opportunities. Don’t forget to include a comprehensive financial projection that demonstrates the potential return on investment for potential funders. 

Be sure to highlight your unique selling points, such as your team’s expertise, technology solutions, and customer service strategies. By presenting a comprehensive and compelling business plan, you increase your chances of securing the funding needed to start and grow your property management company. 

Client Demographics and Preferences 

Identifying target clients and determining preferred services are crucial steps in establishing a successful company. Understanding the demographics and preferences of your target clients will help you tailor your services to meet their specific needs. 

Start by conducting market research to gather data on the types of properties in your area, the rental market demand, and the characteristics of potential clients. Consider factors such as age, income level, lifestyle preferences, and property size and type. 

This information will guide you in offering services that cater to the needs and preferences of your target clients. For example, if you are targeting young professionals in urban areas, you may focus on offering amenities such as high-speed internet, secure parking, and convenient access to public transportation. 

Service Offerings and Specialization 

Next, you’ll want to hone in on your target clients to tailor your marketing efforts and services to meet their needs. Consider whether you want to focus on residential, commercial, or vacation properties, as each type of property comes with its own set of challenges and requirements. 

Additionally, think about the services you will offer, such as tenant screening, lease management, property maintenance, and rent collection. Specializing in a particular niche, such as luxury properties or student housing can also help you stand out in the market. 

Competitor Analysis and Differentiation 

To effectively position your property management company in the market, you need to conduct an in-depth competitor analysis and clearly differentiate your target clients and services. 

Competitor analysis involves identifying and assessing your direct and indirect competitors, analyzing their strengths and weaknesses, and understanding their market positioning and strategies. This information will help you identify gaps in the market and opportunities for differentiation. 

Join Property Management Associations 

Joining property management associations is essential for any aspiring property management company. These associations provide numerous benefits such as networking opportunities, allowing you to connect with other professionals in the industry. 

Furthermore, they help build credibility and trust, as being a member of reputable associations demonstrates your commitment to professionalism and ethical practices. These associations offer valuable industry knowledge and resources that can help you stay updated on industry trends, regulations, and best practices. 

Association Benefits and Networking 

Property management associations give you access to a vast network of industry professionals, including property managers, real estate agents, contractors, and more. This networking can lead to valuable partnerships, referrals, and collaborations that can help grow their business. 

These associations often provide educational resources, training programs, and industry updates that can enhance the knowledge and skills of an aspiring property manager. Moreover, being a member of these associations can enhance the credibility and reputation of the company, making it more attractive to potential clients. 

Building Credibility and Trust 

By becoming a member of associations, aspiring owners can establish credibility and trust within the industry. Joining these groups allows you to access valuable resources, networking opportunities, and industry knowledge. 

One such association is the Institute of Real Estate Management (IREM), which offers educational programs, professional certifications, and a platform for networking with peers. 

The National Apartment Association (NAA) is another prominent association that provides property managers with industry-specific education, advocacy, and networking opportunities. 

The National Association of Residential Property Managers (NARPM) is dedicated to promoting professionalism and ethical practices in the residential property management industry. 

One more organization to call out is the National Association of Realtors (NAR), which offers property managers access to a vast network of real estate professionals. 

Industry Knowledge and Resources 

Property managers can enhance their industry knowledge and access valuable resources by becoming members of property management associations. Joining these associations provides property managers with opportunities to network with other professionals in the field, attend industry conferences and seminars, and gain access to educational resources and training programs. 

Associations such as the Institute of Real Estate Management (IREM), National Apartment Association (NAA), National Association of Residential Property Managers (NARPM), and National Association of Realtors (NAR) are well-known associations that offer a wealth of resources and benefits to their members. 

Set Financial Goals and Track Income and Expenses 

When starting a property management company, it is crucial to set clear financial goals to guide your business. This involves determining your revenue targets for the first fiscal year and considering your expected income and expenses. 

Additionally, tracking income and expenses through property management accounting platforms will help you monitor your cash flow and ensure financial stability. 

Setting Financial Targets 

To effectively start a property management company, it is essential to establish clear financial targets by setting specific goals and diligently tracking income and expenses. By setting financial targets, you can have a clear roadmap for your company’s growth and success. 

Start by determining your revenue goal for the first fiscal year and considering your expected income and expenses. Utilize property management accounting platforms to track rent, fees, expenses, and payments accurately. It is also recommended to set up separate bank accounts for security deposits, owners’ properties, and business operations. 

By recording all monthly, quarterly, and yearly expenses, including payroll, vendor fees, overhead, and service fees, you can gain a comprehensive understanding of your financial situation. Additionally, consider alternative income sources like late fees and maintenance bill mark-ups to boost your revenue. 

Tracking Income and Expenses 

Tracking income and expenses allows you to understand the financial health of your business, identify areas of improvement, and make informed decisions. It is important to use accounting software or platforms specifically designed for property management to accurately record rent, fees, expenses, and payments. 

Additionally, maintaining separate bank accounts for security deposits, owners’ properties, and business operations ensures proper tracking and management of finances. 

Regularly reviewing and analyzing your income and expenses will help you stay on track and make necessary adjustments to achieve your financial goals. 

Revenue Sources and Management 

To effectively manage the financial aspect of your property management company, you must set clear financial goals and diligently track income and expenses. By setting revenue goals for your business, you can establish a target to work towards and measure your progress. This will help you stay focused and motivated to achieve your financial objectives. 

Tracking income and expenses allows you to monitor cash flow, identify areas of profitability, and make informed decisions about budgeting and spending. Implementing efficient systems and using property management accounting platforms can help streamline this process, ensuring accurate and up-to-date financial records. 

Ultimately, effective revenue management is key to the success and growth of your property management company. 

Establish Separate Bank Accounts 

When starting a property management company, it is crucial to establish separate bank accounts for financial organization and separation. 

Having separate accounts for security deposits, owners’ properties, and business operations helps maintain transparency and prevents commingling of funds. 

This ensures accurate record-keeping and facilitates compliance with accounting standards and regulations. 

Financial Organization and Separation 

To ensure financial organization and separation in your property management company, it is important to establish separate bank accounts. This step is crucial for maintaining accurate records, managing cash flow, and protecting the financial interests of both your business and your clients. 

By creating separate bank accounts for different purposes, such as security deposits, owners’ properties, and business operations, you can easily track income and expenses, maintain transparency, and prevent any commingling of funds. This separation not only simplifies financial management but also demonstrates professionalism and accountability to your clients. 

Additionally, having separate bank accounts allows for easier tax preparation and auditing, ensuring compliance with financial regulations. 

Record All Expenses and Revenue Sources 

Expense Tracking Methods 

One effective method for tracking expenses and revenue sources in a property management company is to utilize reliable accounting and management software. This software allows property managers to record and categorize all expenses and revenue sources in an organized and efficient manner. 

It provides a centralized platform for managing financial transactions, generating reports, and analyzing financial data. With this software, property managers can easily track various expenses such as payroll, vendor fees, overhead costs, and service fees, as well as revenue sources like management fees and additional income sources. 

Revenue Diversification Strategies 

A key aspect of running a successful property management company is implementing effective revenue diversification strategies. While management fees are the primary source of revenue for property managers, it is important to consider other income sources to ensure a stable and sustainable business. 

One strategy is to record all expenses and revenue sources meticulously. This includes tracking monthly, quarterly, and yearly expenses such as payroll, vendor fees, overhead, and service fees. 

Beyond that, property managers can explore additional income streams like late fees and maintenance bill mark-ups. By diversifying revenue sources, property management companies can mitigate risks and maximize profitability. 

Focus on gaining a clear understanding of all expenses and revenue sources to make informed financial decisions and drive the long-term success of the business. 

Structure Your Property Management Team 

Roles and Responsibilities Allocation 

To effectively structure your property management team, it is essential to allocate roles and responsibilities based on the specific needs and requirements of your business. This ensures that tasks are assigned to individuals who have the necessary skills and expertise to handle them efficiently. 

When allocating roles, consider the different areas of property management such as leasing, inspections, resident communication, maintenance, and financial management. You may choose to hire employees or contractors for these positions, depending on your budget and the volume of work. 

It is also important to invest in the right technology and software to streamline operations and improve efficiency. By creating a well-structured team with clear roles and responsibilities, you can ensure that your property management company runs smoothly and effectively meets the needs of your clients. 

Team Size and Composition 

The efficient operation of a property management company relies on structuring the team size and composition to effectively handle the various responsibilities and tasks involved. When considering team size, it is important to strike a balance between having enough staff to handle the workload and avoiding unnecessary overhead costs. The size of the team will depend on factors such as the number of properties being managed, the complexity of the tasks involved, and the desired level of service. 

In terms of team composition, it is essential to have individuals with the necessary skills and expertise in areas such as leasing, inspections, resident communication, maintenance, and accounting. Having a diverse team with specialized roles can ensure that all aspects of property management are properly addressed. 

Furthermore, investing in the right technology and software can enhance team productivity and efficiency. By utilizing tools such as property management software, communication platforms, and task management systems, the team can streamline their workflow and stay organized. This can also improve communication and collaboration among team members, leading to more effective decision-making and problem-solving. 

Invest in Technology and Software 

Investing in technology and software is crucial for the success of a property management company. Automation can streamline operations, improve efficiency, and reduce human error. 

Tools like property management software, accounting platforms, and communication systems can help manage tasks like rent collection, maintenance requests, financial tracking, and tenant communication more effectively. 

Importance of Automation 

Implementing automation is crucial for property management companies to streamline their operations and enhance efficiency. By investing in technology and software, property managers can automate repetitive tasks such as rent collection, maintenance requests, and lease renewals. This not only saves time and reduces manual errors but also improves overall productivity. 

Automation can also provide real-time insights and analytics, allowing property managers to make data-driven decisions and optimize their processes. Additionally, automation enables better communication with tenants and owners through online portals and mobile apps, offering convenience and transparency. 

Property management software can also generate detailed reports, track financials, and streamline accounting processes. Overall, embracing automation is essential for property management companies to stay competitive, provide exceptional customer service, and effectively manage a large portfolio of properties. 

Choosing the Right Tools 

Choosing the right tools for a property management company involves leveraging technology and software to streamline operations and enhance efficiency. In today’s digital age, investing in the right tools can significantly impact the success of your business. 

Property management software can automate tasks like rent collection, maintenance requests, and lease renewals, saving you time and reducing the risk of errors. 

Additionally, accounting software can help you track income and expenses, generate financial reports, and manage budgets. 

Communication tools, such as tenant portals and messaging platforms, can improve communication with tenants and owners, ensuring prompt responses and efficient resolution of issues. 

Investing in the right technology and software not only improves productivity but also enhances the overall tenant and owner experience, setting your property management company apart from the competition. 

Build a Network and Grow Your Business 

Building a strong network is essential for expanding and thriving in the property management industry. By building connections and fostering relationships with other professionals in the field, you can gain valuable insights, referrals, and collaborative opportunities. 

One effective way to grow your network is to attend industry conferences, seminars, and networking events. These events provide opportunities to connect with like-minded individuals and establish meaningful partnerships. 

Another strategy is to offer referral programs to incentivize current clients to recommend your services. Word-of-mouth recommendations can be highly effective in attracting new clients. 

Collaborating with real estate agents, contractors, and other professionals in the industry can also help expand your network and create mutually beneficial relationships. 

Lastly, continuously investing in professional development and education will keep you ahead in the market and enable you to offer top-notch services to your clients. 


Starting a property management company requires careful planning and execution. By obtaining the necessary licenses and permits, creating a comprehensive business plan, investing in the right technology, building a reliable network, and staying updated on legal regulations, you can establish a solid foundation for your company. 

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