Market A Property Effectively After Renovation
As someone in the house flipping game, you know the importance of marketing.
However, what specific actions should you take to market your renovated property effectively?
In this article, we’re going to cover 4 great tips to help you do just that.
#1: Use High-quality Photography and Staging
Pictures and videos will do more than most descriptions. People want to see what they’re getting into. If you can’t capture great images, then hire a professional photographer. The investment is worth it.
Staging is also key because it gives the property personality and appeal. Modern and attractive furniture can help potential buyers see your place as a future home.
Emphasize the Property’s Best Features
Play to your property’s strengths. Angles, lighting, and composition all matter as you (or the professional photographer) capture the property’s top features in appealing ways. High ceilings, lush gardens, or renovated bathrooms are all potential examples.
Build Emotion
Humans are emotional creatures, and you want them to feel something based on the pictures and videos. When a property has appealing decorations and modern furniture, it’s often easier for potential buyers to see themselves in the home.
Return on Investment (ROI)
While hiring a professional photographer isn’t necessarily cheap, it’s worth the investment. Properties with great marketing almost always sell quicker than poorly marketed ones. And they often sell at higher prices.
Online Engagement
People engage more with photos and videos than just text online. Thus, your presentation will likely have an impact on whether people want a tour or not.
#2: Develop an Online Presence
If you’re not marketing your property online, you’re behind your competition. And you’re missing a large swath of potential buyers.
Create a Website or Landing Page
It’s wise to have a dedicated website or landing page for your property. You want one place where potential buyers can come and get all the information they need. The website (or page) should have excellent pictures, property details, floor plans, virtual tours, neighborhood information, and easy-to-find contact information. A well-constructed website (or page) proves that you care about selling the property and want people to have all the information they need to make an educated decision.
Get on Social Media
Social media is an easy place to share images and connect with potential buyers. Engage with people who show interest and others in your industry. You can also utilize social media to target specific demographics and reach more people who might be interested in your property.
Utilize Virtual Tours
Beyond static photos and short videos, virtual tours offer a way to showcase your entire property. These immersive experiences let people get a true feel for what your home offers. And it’s more convenient for everyone. They don’t have to physically be on location and the tour can still take place.
Use Online Advertising
Social media advertising and Google Ad campaigns may be a great option for you. These methods allow you to get granular about who you want to reach. You can set up targeting by age, location, interests, and more to zero in on likely buyers. You can also track the progress of your ads and tweak your approach based on results.
Consider Interactive Features
Consider adding features to your website that enhance your user’s experience. For instance, mortgage calculators, neighborhood maps, prominent contact cards can all help you sell faster.
#3: Leverage Listing Platforms
Listing syndication could significantly help sell your property faster. Getting on sites like Zillow, Realtor.com, and local MLS (Multiple Listing Service) platforms is important.
Expand Your Reach
Platforms like Zillow, Realtor.com, and Refin have extensive user bases of people searching for new homes. Thus, it’s imperative you go where the buyers are. And the buyers on are on these well-known sites looking to purchase property.
Develop Helpful Listings
The way you write your listings matters. It’s critical to write listings that provide detailed information on house specifications and features. You want people to have a clear understanding of the house just by reading the listing. Highlight renovations for added persuasion.
Listings should include property details (e.g., square footage, number of bedrooms and bathrooms), pricing, and availability status. Inaccurate information can lead to frustration for potential buyers and damage your credibility, so always double check what you’re listing is valid.
Determine Competitive Pricing
Conduct a thorough market analysis to determine the right listing price for your flipped property. Pricing it competitively based on market conditions and recent sales in the area can attract more potential buyers and increase the chances of a quick sale.
Track and Update Listings
Regularly monitor the performance of your listings on these platforms. Pay attention to the number of views, inquiries, and any feedback you receive. Use this data to make informed adjustments to your listing strategy. If your property is not generating enough interest, you may need to revisit your pricing or marketing approach.
Consider Paid Listings
Some listing platforms offer premium features or options to feature your property prominently. These features can include placement at the top of search results or enhanced visibility. While they may come with an additional cost, they can significantly increase your property’s exposure.
#4: Host Open Houses and Conduct Virtual Tours
Host both in-person open houses and virtual home tours to reach a larger audience. In-person open houses allow potential buyers to experience the property firsthand, while virtual tours cater to those who need convenient tours that don’t require their physical presence. Promote these events through your online channels and encourage attendees to share their experiences on social media.
Set up Open Houses
Open houses are important because you want people to have opportunities to see the property in-person. Many people still prefer tours where they can get a firsthand feel for homes. Furthermore, these tours allow you to create personal connections with potential buyers.
Offer Virtual Tours
Virtual tours are more popular than ever with the continued rise of technology. Virtual tours provide an immersive, 360-degree digital view of the property. They allow viewers to explore the property’s interior and exterior at their own pace, creating a convenient and interactive experience.
Conclusion
A key part of learning how to flip and sell houses is marketing. You must effectively market a property to sell it quickly at a good price. Thus, the tips in this article are important to find a great buyer efficiently.
