Uncover the Data on Landlord Success with Innago

Introduction

At Innago, we strive to improve the renting experience for both landlords and tenants through a wide variety of features that make managing a lease more efficient, accessible, and valuable for all parties. We’ve compiled platform-wide usage data from July of 2024 to June of 2025 to measure the trends and impact of these features, as well as surveying over 4.5k active tenants using Innago to analyze how these usage trends can lead to a better experience for tenants and business growth for landlords.

Our data tells a clear story: Using more of Innago’s features can lead to more on-time payments, increased revenue, and a higher tenant satisfaction and retention rate. Whether you’re already familiar with most of these features or you’re just starting out on the platform, we’re here to help you make your experience more valuable. That’s why we compiled our data into our 2025 Feature Usage Report!

Read below for the quick facts–but be sure to download our full report to read all the stats, learn about our core features, and understand how using them can have a tangible, long-term impact on your rental business.

Online Payments

One of Innago’s most popular features is online rental payments, allowing you to collect, track, and manage your income, all in one place. Over 60% of rent invoices made through Innago are paid online, and equipping additional features such as automated payments and payment reminder alerts can increase the likelihood that tenants pay their monthly rent on-time.

The data corroborates this story. In our study:

 

64% of rent invoices that were paid online were on time. By comparison, only 30% of rent invoices that were paid offline (via cash, check, etc.) in that same period were reported to be on time.

This means that tenants are more than twice as likely to pay rent on time with Innago’s online options available as compared to paying with cash or check. Online payments benefit everyone—tenants have multiple, simple payment options, and you can relax knowing that you don’t have to track down physical payments from each of your tenants on a monthly basis.

Late Fees

Late fees are often viewed as secondary fees, more of an afterthought compared to other forms of monthly income. The value of collecting late fees shouldn’t be underestimated, though. Enforcing these fees not only encourages on-time payments, but can also increase your monthly/yearly revenue significantly. In our study:

Property owners who had late fees enabled and collected full invoice payments between July 2024 and June 2025 collected an extra $64 per month on average.

Collecting late fees through Innago will help to hold your tenants accountable and increase your monthly and annual income by hundreds, if not thousands, while also alleviating the troublesome task of tracking down late rental payments from tenants each month.

Tenant Screening

Tenant screening is a necessary step for many landlords in the leasing process to find reliable, quality renters, but did you know that by screening tenants through Innago, your tenants will be more likely to pay rent on time, too?

Take a look at the numbers:

Tenants who were screened through Innago paid their rent on time ~10% more often than tenants who weren’t screened through Innago.

While screening is already a part of the rental process for most landlords, the opportunity to find tenants who are more statistically likely to pay rent on time each month is one you shouldn’t pass up.

Maintenance Management

Much like late fees, landlords don’t often want to keep up with the arduous task of tracking maintenance tickets across up to hundreds or thousands of units. Maintenance management is not only a necessary part of running a rental business, but can have significant impacts on tenants and their retention rates over time.

Here are the stats:

Tenants with at least half of their maintenance requests resolved renewed their leases at a rate of 21%, compared to only 15% for tenants who never used maintenance and 16% for those whose tickets went mostly unresolved.

Tenants were more likely to renew their leases when maintenance issues were addressed. Using Innago’s maintenance management tools makes maintenance an easier task for both landlords and tenants, and when landlords stay on top of maintenance tasks with Innago, tenants are more likely to renew their leases.

Tenant Satisfaction

Tenant satisfaction is crucial for lease renewals when running a rental business, and one of the many ways to measure tenant satisfaction is through surveying tenants on what features and tools in our software they enjoy and use the most. We surveyed over 4.5k active tenants using Innago to learn about how they use our software and how satisfied they are with its features. Below are the main takeaways gathered from survey responses:

Paying rent with Innago is correlated with easier on-time payments, higher satisfaction rates towards landlords, and higher likelihood to recommend Innago to other tenants.

Among tenants in our study population who pay rent online:

• • 80% agree or strongly agree that paying rent on time is easier with Innago.
  • 79% are satisfied with how their landlord or property manager uses Innago (compared to only 54% of tenants who don’t pay rent through Innago).
  • Only 4% wouldn’t recommend Innago to another tenant for paying rent.

More than half of tenants want an online payment option, even if it comes with a fee.

Although fees are a common complaint among tenants, most would still pay for the ability to pay rent online. More than half of tenants recognize the value and convenience of online rent portals and are willing to pay the small fee (in our case, 2.99% of credit/debit payments and $2.00 per ACH payment) in order to access that convenience.

Tenants who are satisfied with the way their landlord or property manager uses Innago are more likely to want to stay in their rental longer and subsequently renew their leases.

Our data shows that tenants whose landlords use software effectively are more likely to stick around. That’s because paying rent online and having access to features like maintenance portals and secure messaging make tenants’ lives easier. When tenants worry less about their living situation, they typically interpret it as a sign to stay put.

Tenants who use Innago’s maintenance feature on mobile are more likely to be satisfied with their landlord’s use of Innago and to recommend the software to other tenants.

Our maintenance feature is one of our most loved features on mobile. If you’re a landlord who isn’t already taking advantage of this feature, this should be at the top of your priority list. When your tenant notices a broken appliance or water leak, the convenience of snapping a picture and uploading it to our app straight from their mobile device can’t be beat. It’s an easy and simple way to make your tenants feel cared for in uncertain circumstances.

Most tenants find it easier to pay their rent on time when specific features are available to help them.

When surveyed, tenants reported that the following features helped them pay on time the most:

All of these features are available for free on Innago. Enabling them for your tenants is another deceptively simple way to increase your on-time payment rate and help your tenants stay on top of their rent.

Conclusion

Both landlords and tenants get more out of a lease when you use your software tool to its full potential. With higher renewal rates, more on-time monthly payments, and increased revenue, learning about and engaging with all the features Innago has to offer is a no-brainer.

Download our 2025 Feature Usage Report now to get the stats and learn exactly how Innago’s core features can turn into measurable results for you and your rental business.

 

FAQs

What is the purpose of Innago’s 2025 Feature Usage Report?

The 2025 Innago Feature Usage Report analyzes data from July 2024 to June 2025 to understand how landlords and tenants use Innago’s features, as well as how that usage impacts payment timeliness, revenue, tenant satisfaction, and renewal rates.

How does tenant satisfaction relate to feature usage?

Tenants who use Innago’s online and mobile features, especially for payments and maintenance, report higher satisfaction with their landlords, are more likely to renew leases, and are more likely to recommend Innago.

How can landlords maximize business results with Innago?

Landlords can maximize their rental businesses by using a wider range of core features such as online payments, tenant screening, late fee collection, and maintenance management, landlords can increase revenue, improve tenant satisfaction, and strengthen long-term retention.

Why should landlords enable late fees on Innago?

Collecting late fees encourages timely payments and amounts to an average of $64 per month in added revenue, all while eliminating the hassle of manually tracking late rent payments from tenants.

Can using more Innago features really increase revenue?

Yes. Our data indicates that landlords who actively use multiple features (payments, late fees, screening, and maintenance tools) see measurable improvements in on-time payments, tenant retention, and monthly income.