Property Listing

How Can You Generate Property Management Leads?

November 6, 2024

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Where To Start With Generating Property Management Leads

Running a property management company is hard work — you’re in control of collecting and depositing rent, managing work orders, showing and leasing vacant units, and generating property management leads. Bringing in property management leads in order to grow your business can seem like an overwhelming task. Where do you start? What should you spend your time and budget on? We’re here to help you find the most effective ways to generate leads for property management.

Strategies for Property Management Lead Generation

There are many strategies for generating property management leads, and all come with their pros and cons. It’s up to you as a business owner to decide which methods will be most beneficial to your company. But where should you begin? Established property management companies use a variety of tools and tactics when finding and converting property management leads. Let’s look closer at some of the best approaches to generating more property management leads for property management companies.

Referrals

Referrals are one of the most important ways to generate new leads since you have the potential to use a long list of sources that may not be available to competing property management services. They’re a great way to build your network and help your company’s name reach more people. Referrals can be from friends and family, current clients, and real estate agents, allowing three different types of audiences to learn about your work from someone they trust.

Client referrals, for example, are great for past clients who were happy with your services and want to share with other people in the industry. Friends and family may talk about your business in a tighter-knit circle, but if someone knows someone who knows someone in search of a property manager, you’ll be able to make a connection with new clients. Finally, real estate agents are a great way to generate leads, since they work in the same industry as you and work directly with the people you’re interested in generating leads from. Starting with local real estate agents, you can offer to refer your clients to them for sales, or simply propose a referral fee if they mention your company to local property owners and real estate investors.

Social Media Marketing

Social media is a powerful tool for marketing in the tech-savvy 21st century. Apps like TikTok, Instagram, Facebook, and Twitter are platforms that businesses use to promote their products and services around the world, so why shouldn’t you?

While you can promote your business through both paid and organic advertising, it’s helpful to learn the skill of advertising organically. Try posting content on various platforms each day and see where it receives the most engagement. Then, focus your efforts on those platforms to build an audience of people interested in what your company has to offer. With the emphasis on recommended content on social media, your content will be able to reach property investors far and wide.

Posting is quick, easy, and free. If you’re unsure of what to post, scroll through the accounts of other companies or influencers in the real estate industry for inspiration. Your content can vary widely, but always try to include aspects such as visually appealing photos and videos or relevant hashtags.

SEO

One way to increase your reach and generate new leads with property management clients is through Search Engine Optimization, or SEO. This refers to optimizing your online presence (like a website) to rank higher on search engines like Google, therefore reaching more people organically.

To do this, try including relevant keywords in different places on your website. This is a great way for property managers to grow their businesses and attract more traffic to their websites, generating new leads.

Cold Calling

This strategy may be old-fashioned, but it has stood the test of time within the property management industry for a reason. Cold calling is a method in which you introduce your company (literally) to clients over the phone by calling and telling them about the benefits and value of your business.

Cold calling doesn’t work 100% of the time, since some people don’t want to feel like they’re being sold a service over the phone, but introducing yourself to potential local clients whose needs you can meet is still an important aspect of lead generation. We recommend using cold calling in conjunction with other strategies on this list to effectively boost your lead generation rates.

If you’ve used LinkedIn before, you know what a valuable resource it is for businesses. As a massive professional networking website, LinkedIn lets you upkeep your brand’s image by posting content about your business, reaching out to potential clients about your company’s goals, and joining industry groups to network further.

With a wide reach and little cost, LinkedIn is both a great way to find potential investors as well as a great way for them to find your business. You should set up a LinkedIn account with content that emphasizes the benefits of hiring your company and the difference that you make in your community so people who come across the account can see who you are.

Paid Advertising

Another method for generating leads is through paid advertising. Marketing online through paid advertising can be costly compared to some of the other ideas on this list, but it has the potential to seriously pay off.

There are lots of choices for platforms to advertise on, but here are some to get you started:

Google ads (pay per click, or PPC)
YouTube (videos and ads)
TV advertisements
Social media marketing (on platforms like TikTok, Instagram, Facebook, Twitter)

Paying for advertising on popular platforms opens your business up to a much larger pool of potential qualified leads. Name recognition is crucial to marketing, so putting your property management company’s name out there can make a big difference.

Community Involvement

Community involvement is a wide umbrella for marketing, but getting involved locally in a variety of ways can only help your business. Consider tactics like going to real estate events in the area representing your business, joining social media groups related to property management (like Facebook groups), or networking with local businesses such as moving companies. Becoming a familiar face in your local market will make clients more likely to reach out when searching for a property manager.

Podcasts

Podcasts have become more and more popular in recent years, making them the perfect method for generating leads for your business. They’re a unique tool for marketing that’s surprisingly simple, so whether you’re just starting out or are trying to grow your business further, a podcast can be a great tool.

When starting a podcast, you have the opportunity to establish yourself as a trusted source of information. You can give tips for the property management or real estate industry, offer your services, and invite other real estate professionals on for interviews. This not only generates leads from listeners but connects you with other professionals locally who you can work with to generate more leads later down the line.

Conclusion

Understanding how to get property management leads is a vital step in becoming successful in the real estate industry. It’s important for all professional property management services to connect with new clients if you want to grow your property management business, and using these tips will help you begin to move in the right direction.